Welcome To Eight Nine Global
1
Introduction
2
Your Brand
3
Goals
4
Audience
5
Budget
6
Extras
7
Services
Introduction
What is/are your name(s)?
What is/are your designation(s) or link with the Brand?
What is/are your email(s)?
Have you worked with an agency before?
Yes
No
The Business
What is your business/service/product name?
What category best describes your business? (Niche)
Examples: Clothing Store, Restaurant, Beauty Product, Software Company, etc
What business/consumer problem will your company address? How will they benefit from you? What is your USP?
What is the story/history of your business?
What is the scale of your business?
What is your price point?
Non Profit
Affordable
Regular
Premium
What are your business goals in terms of marketing?
What is your website?
What are your social media profiles?
Facebook
Instagram
Twitter / X
LinkedIn
YouTube
TikTok
Pinterest
Snapchat
Reddit
Other
The Competition
Who are your competitors?
Are there brands outside of your industry that inspire you?
Target Audience & Market
Who are your primary audience?
What is your target audience demographics?
Age
Gender:
Race/Ethnicity:
Occupation:
Income Level:
Awareness Level:
Geography:
What are your target audience interests?
Technology
Finance
Health & Wellness
Fashion
Travel
Other
How does your target audience interact with your brand?
Online Shopping
Local Customers
B2B
Subscription Based
Other
What objections stop customers from buying?
What platforms does your audience use most?
Tone, Manner, Voice, Appeal
What is the current perception of the brand?
What is the one overall message you want to deliver to your audience? (Core Value)
What is the tone of voice your brand should have?
Formal
Friendly
Authoritative
Playful
Witty
Inspirational
Other
What three words best describe your brand personality?
Trustworthy
Innovative
Friendly
Sophisticated
Fun
Professional
Creative
Sustainable
Bold, Playful
Other
What kind of experience do you want customers to have when interacting with your brand?
Luxury and Exclusivity
Fun and Approachable
Bold and Attention-Grabbing
Trustworthy and Professional
Minimal and Modern
Warm and Nostalgic
Other
Project
What do you already have in place?
Brand Design
Social Media Marketing
SEO
Digital Advertisement
UI/UX
Web Development
What do you want to get done?
Brand Design
Social Media Marketing
SEO
Digital Advertisement
UI/UX
Web Development
Production Services
Other
Do you want content for these selected services?
Yes
No
Are there specific challenges you want to address?
Brand Design
What type of logo would you prefer
Wordmark
Lettermark
Symbol
Emblem
Combination
Mascot
Should the logo include specific symbols or imagery?
Which styles resonate with your brand?
Minimalist
Bold
Retro
Abstract
Handdrawn
Other
Which font styles do you prefer?
Modern
Traditional
Playful
Elegant
Other
Which visual style do you prefer?
Photography
Illustration
Abstract Visuals
Other
Are there specific themes or aesthetic you would like to incorporate?
What colors do you want to use?
Number of Colors
Specific Colors:
Are there any colors, fonts or visual elements you want to avoid?
Are there any design constraints or accessibility considerations?
Where will your brand be used?
Website
Social Media
Packaging
Merchandise
Print Materials
Signage & Physical Spaces
Other
Competition Analysis
What kind of branding does your competition have?
Share things you like about your competition Branding.
Share things you dislike about your competition Branding.
Share branding that you really like outside of your industry.
Project Management
How much time can you comfortably afford to give to this project?
How do you measure success?
How will we track progress and supervision? Milestones?
Social Media Marketing
What are your social media goals?
Brand Awareness
Lead Generation
Sales Conversion
Customer Engagement
Community Building
Other
What type of content do you want to focus on?
Memes
Educational Content
Behind-the-scenes
Testimonials
Tutorials
Other
What content format do you want to focus on?
Images
Videos
Carousels
Reels
Stories
Infographics
Blog Posts
Polls/Surveys
Other
Are there any specific themes or topics you want to highlight?
(e.g., seasonal promotions, new products, customer stories, etc.)
Do you have any ongoing or upcoming promotions or collaborations that we should highlight?
Do you have any existing content that we can repurpose?
Yes
No
What content has performed best for you in the past if you run any campaign?
What engagement activities do you need?
Responding to Comments
DM Management
Engaging with Followers
Influencer Collaborations
User-Generated Content (UGC)
Other
Competition Analysis
What kind of social media marketing does your competition do?
Share things you like about your competition Social Media marketing.
Share things you dislike about your competition Social Media Marketing.
Share Social Media Marketing that you really like outside of your industry.
Project Management
What does success look like for your brand on social media?
How frequently would you like to receive social media performance reports?
Weekly
Monthly
Quarterly
As Needed
Do you have a preferred format for reports?
Google Docs
PDFs
Excel sheets
Other
SEO
Have you done SEO before?
Yes
No
What platform is your website built on?
Do you have access to Google Analytics & Search Console?
Yes
No
What is your current monthly traffic or leads?
What keywords do you want to rank for?
Do you need the following?
Content Writing
Paid Link Building
Project Management
What results are you expecting from SEO?
How frequently would you like to receive SEO performance reports?
Monthly
Quarterly
As Needed
Do you have a preferred format for reports?
Google Docs
PDFs
Excel sheets
Other
Digital Advertising
Why do you want to run ads?
Brand Awareness
Lead Generation
Sales Conversion
Event Promotion
Retargeting
Other
Do you have any of the following accounts to run paid advertisements? Please select the ones you have:
Meta Business Manager
Google Ads Account
LinkedIn Business Manager
TikTok Agency Account
Other
Do you have any key insight or analytics on your current audience?
Are there any specific themes or topics you want to highlight?
Have you, in past or currently, run any paid campaigns? If yes, share your reports.
What is your monthly marketing budget?
How long do you want the campaign to run?
Are you open to testing different budgets?
Yes
No
Do you already have ad creatives (images/videos)?
Yes
No
What is your target CPA (Cost Per Acquisition)?
What is your average order value (AOV)?
What is your customer lifetime value (CLV)?
How do you handle leads or sales after they come from ads?
What is your growth expectation with Digital Advertisement?
Project Management
How frequently would you like to receive ad performance reports?
Monthly
Quarterly
As Needed
Do you have a preferred format for reports?
Google Docs
PDFs
Excel sheets
Other
UI/UX Design
What is the primary purpose of this product?
Do you already have an existing product or design? If yes, what works well and what doesn’t? What feedback have you received so far?
What business problems are you trying to solve with this product?
Are there products you like or want to emulate?
What key pages do you need?
What is the number one action you want a user to take when they land on the home screen?
Are there any specific design elements you want included?
Are there any tech/ai features you would like to incorporate, at launch or in near future, in your product?
Do you have a preferred design style?
Modern
Minimalist
Corporate
Creative
Bold
Other
What platforms/devices should the product support (web, mobile, desktop)?
Web App
Mobile App
Desktop App
Other
Competition Analysis
What kind of products does your competition have?
Share things you like about your competition’s Product.
Share things you dislike about your competition’s Product.
Share Products that you really like outside of your industry.
Project Management
How much time can you comfortably afford to give to this project?
What is your preferred workflow for design iterations and revisions?
How do you measure success?
Web Development
What development features would you like?
General:
Multi-language support
Comparing Tables
Notifications (Email/SMS)
Reviews & Ratings
Order tracking
User registration & login
Admin dashboard
Promo codes
Payment integration
Tax management
E-commerce:
Shopping cart
Checkout system
Inventory management
Service-Based Business Website:
Calendar integration
Reschedule / cancel booking
Blog / Content Publishing Website:
Comments system
Author profiles
Scheduled publishing
Real Estate Listing Platform:
Map integration
Agent profiles
Property inquiry form
Event Management Website:
Ticket booking system
QR code tickets
Attendee management
Restaurant Website with Online Ordering:
Table reservation system
Have you worked with an agency before?
Yes
No
Do you already have hosting and domain, or do you need help with setup?
Do you prefer shared hosting, VPS, or cloud hosting (AWS, DigitalOcean, etc.)?
Who will maintain the site after launch? Do you need ongoing support?
Finishing Up
What will be the chain of approval for this/these project(s)?
Anything you would like to add?
How much can we deviate from this brief?
When can we schedule assets/access handover?
Checklist
When would you like our proposal/plans?
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